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eck.media

A social media marketer and web designer for food, restaurants, and bakeries. We do digital marketing things to make your engagement AND sales grow!

𝐅𝐔𝐍 𝐅𝐀𝐂𝐓: When I had this bra

#𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠𝐏𝐡𝐨𝐭𝐨𝐬⁠: I’ve said it before and I’ll say it again: Social media marketing for bakeries lives and dies by the quality of their photos. ⁠
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Once we’ve established that high-quality branded images are non-negotiable, we can begin to explore creative new ways to mix up your photoshoot subjects and add a little spice to your content!⁠
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📸 One great way is to add people or pets into your feed! 📸⁠
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Capturing others enjoying your creations brings your photos to life and makes them look even more appealing. Have dog treats on your bakery menu? Snap some photos of an adorable pup testing them out for an added cuteness factor! 🐶⁠

#𝐁𝐚𝐤𝐞𝐫𝐲𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠𝐓𝐢𝐩⁠: Your online image is ❌NOT❌ just about showcasing your irresistible cupcakes and cookies. ⁠
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💁‍♀️ Although, that's an important part...it’s YOU that people will be able to connect and build a relationship with. ⁠
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💁‍♀️ YOU and your staff are what make your bakery beautifully unique, so don't be afraid to feature yourselves in your bakery photos! People love seeing the faces behind talented work and it will help you turn followers into fans.⁠

𝑫𝒐 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 𝒉𝒆𝒂𝒍𝒕𝒉𝒊𝒆𝒓 𝒂𝒍𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒗𝒆𝒔 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒓𝒆𝒈𝒖𝒍𝒂𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔? ⁠
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Offering special items [such as gluten-free, sugar-free, vegetarian, etc] that cater to different diets is a great way to expand your customer base and bring new people into your shop!⁠
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Not to mention, as more and more bakeries expand their menus, customer expectations for bakeries are expanding with it.

𝟓 𝐇𝐎𝐋𝐈𝐃𝐀𝐘 𝐈𝐍𝐒𝐓

𝟓 𝐇𝐎𝐋𝐈𝐃𝐀𝐘 𝐈𝐍𝐒𝐓𝐀𝐆𝐑𝐀𝐌 𝐒𝐓𝐎𝐑𝐘 𝐈𝐃𝐄𝐀𝐒 𝐅𝐎𝐑 𝐁𝐀𝐊𝐄𝐑𝐈𝐄𝐒❗️🎄📱⁠
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✨ FLASH SALE⁠
Instagram Stories are only live for 24 hours so they offer the perfect opportunity for a flash sale! Reward your loyal followers by sharing a special 24-hour holiday promo.⁠
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✨ HOLIDAY EVENT PROMOTION⁠
Hosting a holiday event? Get your followers excited to attend by sharing a series of promos to your IG Story.⁠
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✨ HOLIDAY QUOTE⁠
Spread a little holiday cheer with a short quote and pictures of your favorite holiday bakery creations.⁠
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✨ BEHIND THE SCENES⁠
Give your customers an inside look at the creation of your holiday treats. Going behind the scenes to show off what makes your desserts special is a wonderful way to showcase value.⁠
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✨ CUSTOMER APPRECIATION⁠
The holiday season is a great time to show appreciation for your loyal customers. Post a series or collage of photos that your customers have tagged you in throughout the year to say thank you.

𝑪𝒓𝒆𝒂𝒕𝒆 𝒎𝒐𝒓𝒆, 𝒘𝒐𝒓𝒓𝒚 𝒍𝒆𝒔𝒔. 👐❤️⁠
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Did you know that research has proven that creating things with your hands not only fosters pride and satisfaction, but also provides actual psychological benefits??!⁠
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No wonder so many people say baking is therapeutic.⁠
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There’s something so beautiful about creating something from nothing and seeing your vision come to fruition as a result of your own two hands.⁠
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🧁🧁Bakery owners truly have the best job. 🧁🧁⁠
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Raise your hand if you agree 🙋‍♂️🙋‍♀️⁠

#𝐒𝐔𝐍𝐃𝐀𝐘𝐓𝐇𝐎𝐔𝐆𝐇𝐓𝐒: Chocolate comes from cocoa, which is a tree. That makes it a plant. So, chocolate is basically a salad. You’re welcome. 🍫⁠
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Are you more of a milk chocolate or dark chocolate type of person?⁠

#𝐁𝐀𝐊𝐄𝐑𝐘𝐁𝐀𝐂𝐊𝐒𝐓𝐎𝐑𝐘 – At what point did you realize you wanted to take your baking hobby to a professional level?⁠
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One of my fantastic clients, Karen Collier, owner of @thecakehousesmithfield shares her experience:⁠
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“About ten years ago, it really sunk in for me that someday I wanted to have a cake shop. As I thought about that possibility, I realized that using boxed cake mixes wasn’t going to cut it in a boutique cake bakery. So I began to learn scratch baking, and to really understand the science and artistry that goes into creating spectacular baked goods.”⁠
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Anyone can bake, but not everyone has what it takes to open a bakery. Share your #𝐁𝐀𝐊𝐄𝐑𝐘𝐁𝐀𝐂𝐊𝐒𝐓𝐎𝐑𝐘 with me in the comments! 🥰⁠

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